Rookie Sam Hulbert rolled in to AK a few days ago. He's hot off a couple big victories in important snowboarding tournaments. But, as you can see he needs an energy drink sponsor because he can't stay awake. Rookie has been handling the footy stacking especially when we create a "contest like" atmosphere around him. We give him two runs off every jump and put banners up along the landing and blue chalk on the knuckles. We also have cardboard cutouts of important media and team manger types and this really seems to motivate him. On the day pictured he got second place right behind Brandon Reis (even though Brandon wasn't there, weird....).
